Agenda Released For 2023 IAB Podcast Upfront
Schedule
The INTERACTIVE ADVERTISING BUREAU has announced the agenda for the 2023 IAB PODCAST UPFRONT on MAY 11th in NEW YORK and online. The event will be hosted by MASON MEDIA CEO and former CHEDDAR anchor NORA ALI and will be accompanied by the release of the IAB’s seventh annual Podcast Ad Revenue report.”Podcasts have become a vital part of the digital opportunity, indispensable for reaching the passionate, engaged audiences advertisers want most,” said CEO DAVID COHEN. “It’s still a fast-moving marketplace with innovation across content, ad tech, ad formats, and beyond. The PODCAST UPFRONT highlights the insights and opportunities leaders need to make important budget and partnership decisions.””There’s nothing like the energy that comes from bringing podcast buyers and sellers together. The podcast market reflects the shared passions of creators and audiences alike,” said VP/Media Center ERIC JOHN. “This year’s presentations will highlight not only exciting new content opportunities but also innovations for ways advertisers can engage listeners at scale with insights to quantify the value of those audiences.”The agenda:9-9:05a (ET) Welcome by COHEN9:05-9:20a Opening Keynote by JOHN9:20-9:40a iHEARTPODCASTS9:40-10a WONDERY10-10:20a NPR11:10-11:30a PARAMOUNT11:30 -11:40a TRANSUNION11:40-11:50a WALL STREET JOURNAL/BARRON’S GROUP11:50a-noon ACAST1:10-1:30p SONY MUSIC ENTERTAINMENT1:30-1:40p Industry Insights Presented by ARTSAI1:45-1:55p YAP MEDIA1:55 -2:15p CUMULUS PODCAST NETWORK2:15-2:35p SOUNDRISE3:20-3:30p WNYC STUDIOS3:35-3:55p SXM MEDIA3:55-4:05p ZIBBY MEDIA4:05-4:25p THE DAILY WIRE4:30 -4:55p IAB Wrap Panel4:55-5:p Closing Remarks by JOHN
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