Digital Catching Up To Traditional Radio Listening

 Digital Catching Up To Traditional Radio Listening

Fred Has Facts No One Else Has

JACOBS MEDIA’s TECHSURVEY 2023 will have its debut at the upcoming ALL ACCESS AUDIO SUMMIT 2023 at 1p (ET)/10a (PT), WEDNESDAY, APRIL 26, sponsored by MUSICIANS ON CALL.  It consists of more than 30,000 respondents, representing more than 430 radio stations across NORTH AMERICA.The surveys were completed this past JANUARY and FEBRUARY.  THE JACOBS MEDIA team has been busily compiling the data and searching for new insights.This year’s study is titled “Radio In The Post-Pandemic Era’” Last year, TECHSURVEY 2022 revealed how radio was returning to “normal” after COVID.  The new TECHSURVEY 2023 will provide perspective on how radio came through another challenging year, and what broadcasters can expect from the year ahead.    Here’s a sneak peek at one of the key data points about radio, music, and consumers from the study: The ways in which people listen to their favorite stations continues to evolve as digital listening gains on traditional.  JACOBS MEDIA President FRED JACOBS, who will present this year’s TECHSURVEY at ALL ACCESS AUDIO SUMMIT 2023, commented, “The ways in which consumers listen to their favorite station continues to trend toward digital platforms. Our 11-year tracker clearly shows traditional listening on a ‘regular radio’  trending downward, while digital consumption continues to grow.”   JACOBS MEDIA will exclusively present the study’s highlights at next week’s ALL ACCESS AUDIO SUMMIT 2023.TECHSURVEY 2023 focuses on new media, gadgetry, and changing platforms, with a special emphasis this year on how radio has made the transition out of COVID, and what consumers are expecting from media in the future.  It also takes a deep dive into how changing social media platforms like TIKTOK and TWITTER are now being perceived by consumers.  There are other exciting new insights from this year’s new survey JACOBS MEDIA will exclusively present at next week’s ALL ACCESS AUDIO SUMMIT 2023.JACOBS concluded, “This year’s TECHSURVEY also provides a trended look at radio’s transition to digital since the pandemic, as well as the action steps radio broadcasters can take to ensure their continued relevance in an increasingly crowded media environment.  Join me for the full presentation at the ALL ACCESS AUDIO SUMMIT for the TECHSURVEY 2023 reveal on 1p (ET)/10a (PT). WEDNESDAY, APRIL 26. Hope to see you there.”Check it out the ALL ACCESS AUDIO SUMMIT 2023 AGENDA.Register now for ACCESS AUDIO SUMMIT 2023.

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