MC Media’s Charese Fruge’
Summertime is the perfect time for radio companies to flip formats and launch new brands due to the sporadic schedules of listeners and lack of focus on the ratings by agencies and advertisers. With radio, especially traditional radio and the world of PPM, the only thing that matters is what comes out of the speakers. That means that before your actual launch or relaunch, you need to make sure that all the dots are connect, I’s are dotted, and T’s are crossed.The first few days of a launch are critical to the success of a brand. In this week’s “The Bigger Picture,” MCMEDIA’s CHARESE FRUGE’ explains why, how, and more importantly, how not. Click here to read more.
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