SXM Media/Edison Research Gen Z Podcast Listener Report Shows Rapid Growth In Listening

 SXM Media/Edison Research Gen Z Podcast Listener Report Shows Rapid Growth In Listening






Gen Z Study




SXM MEDIA and EDISON RESEARCH have released the results of their first Gen Z Podcast Listener Report, covering the media consumption and purchasing habits of American listeners aged 13-24.Among the highlights, Gen Z podcast listening rose 57% in the past five years, with 47% of the demographic (about 24 million) now saying they have listened to a podcast in the past month; 66% say they use podcasts to stay up to date with the latest topics, and 61% to keep up to date with social issues; 82% say they listen while doing nothing else, and over 80% use podcasts to relax.In addition, 43% say they have purchased a product they heard advertised on podcasts.Find out more here.A webinar detailing the findings will be held on JUNE 15th at 2p (ET); register here.



« see more Net News
















Source link

Related post

Leave a Reply

Your email address will not be published. Required fields are marked *